The title "Living National Treasure" holds profound meaning in Japanese society. These artisans are seen as living embodiments of Japan's cultural identity, representing a bridge between the past and the present.
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Japan has a long and intricate fashion history. Fashion itself, of course, plays a key role in the cultural qualities of any country, as it alone can illustrate the evolution of a multitude of social and political institutions across history. For both the world’s consumers and the luxury industry, Japan has emphasized the importance of image and innovation in couture style and luxury brands.
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